Predictive analytics the power to predict who will click buy lie or die revised and updated editor s eric siegel first published 30 december 2015 print isbn 9781119145677 online isbn 9781119172536 doi 101002 9781119172536 copyright c 2016 by eric siegel. Predictive analytics aka machine learning unleashes the power of data with this technology the computer literally learns from data how to predict the future behavior of individuals perfect prediction is not possible but putting odds on the future drives millions of decisions more effectively determining whom to call mail investigate incarcerate set up on a date or medicate. Predictive analytics the power to predict who will click buy lie or die revised and updated read an excerpt chapter 01 pdf index pdf table of contents pdf download product flyer. These institutions predict whether youre going to click buy lie or die why in this lucid captivating introduction now in its revised and updated edition former columbia university professor and predictive analytics world founder eric siegel reveals the power and perils of prediction what type of mortgage risk chase bank . This item predictive analytics the power to predict who will click buy lie or die by eric siegel paperback cdn2900 only 9 left in stock more on the way ships from and sold by amazonca