Open wide shines a bright light on the secretive inner workings of hollywoods vast sales and marketing machine past and present as the authors explore how and why box office receipts have evolved from a closely guarded corporate secret to a national obsession they bring acute insight to an industry that is increasingly devoted to producing the next big blockbusterthe next high concept . Open wide how hollywood box office became a national obsession by dade hayes jonathan bing 368 rating details 71 ratings 8 reviews opening weekend is a battle for the hearts and minds and wallets of american moviegoers in open wide dade hayes and jonathan bing expose the blockbuster factory that lies just beyond hollywoods red carpet they reveal how movies have become . Open wide how hollywood box office became a national obsession item preview remove circle share or embed this item embed embed for wordpress . Get this from a library open wide how hollywood box office became a national obsession dade hayes jonathan bing open wide shines a bright light on the secretive inner workings of hollywoods vast sales and marketing machine past and present as the authors explore how and why box office receipts have evolved. Open wide is much more than a mere analysis of the state of todays hollywood it also give its readers a very generous lesson on the history of the box office take going from the very early days up until today what the authors have done is to give the readers an inside look into the hollywood machine so that we can all understand better what constitutes a hit