As a whole the law is designed to ensure that consumers in the eu are entitled to the same minimum rights wherever they make their transactional decisions and largely follows inspiration from theories of consumer protection developed in california and the consumer bill of rights proclaimed by john f kennedy in may 1962. Shopping in other eu countries your consumer rights telecoms and internet your internet rights financial products services banking insurance products your consumer rights unfair treatment consumer protection against unfair commercial practices resolving consumer disputes consumer dispute resolution procedures energy consumers . A new eu directive on better enforcement and modernisation of eu consumer protection 2019 2161 eu was adopted in 2019 member states have until 28 november 2021 to introduce the directive into national law. The notion of consumer in eu law the notion of consumer is a key concept de limiting the application of consumer protection rules however not only is there no consistent and uniform definition in eu law there are also divergences amongst the member states background